Over the years our relationship with MHCO has evolved phenomenally. From a chance meeting in our local coffee shop, Demi Urgos, where LeadSocial was approached to build a new website as Maisey Harris & Co was first coming to fruition, to four years down the track, giving their website a complete refresh in order to grow alongside their brand, and now, multiple locations. During this time we have worked closely with Nathan and Peter to manage their social media accounts, upskill new staff in social media during the onboarding process, manage Google Ads, and ultimately, to find the best way to communicate the story behind their brand…
We began with the development of their very first website, fusing together the ideas of each partner along with new ideas we had seen in the digital space. Once mhco.co.nz was born, we then created a content marketing strategy for the business; learning more about accounting during this process than we ever thought we would! It was apparent at that point just how different MHCO was and still is, compared to other accounting services, and how they had challenged the status quo in an aged industry.
A modern and innovative firm needs a solid digital marketing strategy, and this is why MHCO focused so heavily on social media; riding the wave of cheap ads, gaining loads of attention, and utilising an uncrowded market – what we call ‘the good old days of social media!’. They also needed to make the most of powerful tools such as Google Ads, to convert people who were already qualified customers. This was set up, optimised, and continues to develop further to this day.
We’ve also had the pleasure of creating a series of elements to complement the MHCO brand. These have been displayed around their office and online, including the values below. These elements were created to represent the fun and lively extension of MHCO’s brand, and remain consistent to create cohesion for the MHCO brand.
We would love to let our work speak for itself!
Leading brands through social media and the digital world of marketing in the most effective ways possible.